
Investors hope Facebook will eventually sell lucrative demand-fulfillment search ads, but it's starting conservatively. Today it begins a small test of its first ads on Graph Search, but they're not targeted to your search queries. Instead, they use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page, and only if there's over one page of results
Source: http://feedproxy.google.com/~r/Techcrunch/~3/7hj6a4Q8gOE/
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