On Facebook, Obama Has The Most Fans, Ron Paul The Highest ?Viral Reach?

Social media analytics firm Socialbakers has?tracked more than 10 million Facebook Pages and Places plus billions of individual user interactions in order to determine who the most popular, engaging and influential presidential candidates are on Facebook. Not surprisingly, incumbent Obama has the most Facebook fans, which is one way to measure "popularity." That's not necessarily the fairest way in this case, given that many of those supporters arrived during Obama's previous campaign efforts.

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